SOAP
For construction businesses doing $2M – $10M

Your business is leaking $200K–$700K a year.
We plug the first one in 10 days.

Quotes that take a week. Variations that never get billed. WIP reports built by hand on Sundays. Subbies you can't find. You don't need more software. You need an AI layer that knows your business — built around how you actually run jobs.

Non-technical. No new software for your team to learn. Built around how you already run jobs.

10 days
First leak plugged
$2M – $10M
Revenue range we work with
20×+
Projected year-one ROI
$0
Cost of the audit
01 · The calculator

Slide your numbers. See what your chaos is costing.

Most construction businesses your size are losing 5–8% of revenue to operational leaks — quotes lost in the queue, variations never billed, subcontractor coordination, manual WIP reporting, rework, project margin erosion. Move the sliders. The number is yours, with your name on it.

$5.0M
$2M$10M
20
560
8
240
Stretched
Running smoothOn fire
Estimated annual leak in your business
$310,000
range · $250K – $370K
Book the 30-min demo

We'll show you the system, walk through where this number comes from in your business, and the 10-day plan to plug the first one.

Industry benchmarks for construction businesses $2M–$10M. Your actual number is produced in the Plug the Leaks Audit with your real data.

02 · The pain

You didn't get into construction to be a spreadsheet jockey.

You got into it to build things. Now you're the bottleneck. Every quote, every change order, every Friday WIP, every subbie chase — it all comes back to you. Sound familiar?

01
Quotes take a week. You win the slow ones, lose the good ones.
Estimator is buried. Takeoffs are manual. Pricing is in your head. By the time the quote lands, the client has already signed with someone else.
02
Variations get done. They don't get billed.
Site asks for the change. Crew does it. Nobody writes it up. Two months later you're $40K underwater on a job that looked profitable on paper.
03
WIP and cash flow built by hand on Sundays.
Your bookkeeper sends numbers. Your PM sends numbers. They don't match. You spend half the weekend reconciling them before Monday.
04
Subbies don't show. Materials show late.
No single schedule. No automatic confirmations. The whole site sits idle for a day because nobody triple-checked. The cost lands on you.
05
Compliance and insurance paperwork in 14 places.
SWMS, inductions, COIs, licences — chased over text, found on someone's phone, missing when you need it. One audit away from a real problem.
06
If you take two weeks off, the business breaks.
Every decision routes through you. Every client wants you. Every site needs your signoff. You haven't had a real holiday in three years and you know it.
"

I'm working harder than I did 10 years ago, the business is bigger, and I'm less in control than I've ever been.

— every construction owner we've audited
03 · What we do · in plain English

We don't sell you software. We onboard an AI layer into your business — the same way you'd onboard a senior PM.

You don't need to learn anything technical. You don't need to change how you run jobs. You don't need your crew to adopt a new app. We sit beside your operation, load it with everything we'd teach a great new hire, and quietly start running the parts you hate doing.

What we do

  • Map how money actually moves through your business — jobs, variations, invoices, payments.
  • Build an AI layer that holds the context — your clients, your subbies, your SOPs, your pricing logic.
  • Plug the biggest leak first. Live in 10 days, not 10 months.
  • Set up your command centre — one place where the right numbers surface at the right time.
  • Stay on monthly to keep it sharp as your business grows.

What you don't have to do

  • Learn new software. The AI works with what you already use.
  • Convince your crew to adopt anything. The system runs in the background.
  • Rip out your accounting, project management, or scheduling tools.
  • Hand over data outside your environment. Your data stays where it is.
  • Become a tech person. You stay an operator. We stay the operator's AI team.
04 · How it works

Three steps. First leak plugged in 10 days.

Day 0–2

The Plug the Leaks audit

Two hours with you. We map your operation — quotes, jobs, variations, WIP, subbies, compliance. We find where the money is going and put a real dollar number on each leak. You walk away with a one-page leak report whether you work with us or not.

Day 3–10

The first leak plugged

We pick the biggest, fastest leak — usually quotes, variations, or WIP. We build the AI process around it. Loaded with your context. Running inside the tools you already have. Live in 10 days, before any other decision is made.

Month 1–3

The full build

We work through the rest of the leaks one at a time. End of three months: your AI layer is running the operations that used to run through you. You're working on the business, not in it. The number on the calculator is showing up in your P&L.

05 · Who this is for

Built for one kind of business. Yours.

A fit if you are

  • A construction company doing $2M–$10M in annual revenue.
  • Owner-led. The buck stops with you. You can decide on a call.
  • Running 5–60 people across office and site.
  • Already operationally messy enough that you've felt it for years.
  • Ready to stop being the bottleneck and start running it like an asset.

Not a fit if you

  • Are under $2M — there's not enough operational chaos yet to justify the build.
  • Want to stay hands-on in every decision.
  • Want a chatbot, a dashboard, or another app for your team to ignore.
  • Need a committee to make a decision.
  • Aren't ready to give us 2–3 hours in the first two weeks.
06 · The honest questions

What every owner asks on the first call.

"My business is different."
That's exactly why we don't sell generic AI tools. Every build is shaped around how your specific business runs — your subbies, your clients, your pricing logic, your SOPs. Generic tools give generic outputs. We build around how you actually work.
"I don't have time to implement this."
We need 2–3 hours of your time in week one. After that we run the build. The system saves you time — it does not cost it. If you can't find 2 hours in a fortnight, this isn't the right time.
"What if my crew won't use it?"
They don't have to. The AI layer runs in the background of the tools your team already uses — email, your project management software, your accounting system. We don't ask people to adopt a new app. The adoption problem is the whole reason most software fails on a construction site.
"Is my data safe?"
Yes. We work inside your existing systems. Your data does not leave your environment. We sign whatever your lawyer wants signed.
"How do I know it'll actually work?"
Because the audit puts a dollar number on the leaks before you sign anything. If we identify $300K of annual leaks and the build costs $20K, the ROI case is made on paper. If we can't find leaks worth more than the build, we tell you straight and refer you elsewhere.
"I'm not technical."
Good. Neither are most of our clients. The whole point of SOAP is that you stay the operator and we run the AI side. You'll never touch a line of code, configure a tool, or learn a new piece of software. You ask questions, we run the build.
The next step

30 minutes. See the system. Get your number.

On the demo we'll show you how SOAP runs inside a construction business like yours, walk through a leak audit from a real client (anonymised), and map out what the first 10 days would look like if we worked together. No deck. No pitch. You'll know whether this is a fit by the end of the call.

format 30 minutes · video call
cost $0 · no obligation
outcome Either a clear plan or a clear pass